Facebook has been around since 2004. It currently has around 2.41 billion users and is ranked as the most popular social media site in the world. Because of its prominence, 96% of social media marketers consider it to be the most effective social media advertising platforms. Moreover, many business owners and service providers nowadays turn to Facebook marketing to increase their revenues.
Facebook marketing is an efficient product promotion strategy. It involves actively using a Facebook page to communicate, contact, and attract people to develop a following. It can help businesses, personalities, and brands to promote their product and services.
If you are a business owner or service provider who wishes to increase your revenue, consider utilizing Facebook. It can be a powerful marketing tool, if used wisely. Here are some of the ways to boost your income through Facebook.
Use Facebook Ads
Facebook Ads are advertisements created by a business or personality on Facebook that is served to an audience. The audience is based on user activity, demographic and profile information, device use information, and off-Facebook activity.
Also known as Marketplace Ads, Facebook Ads appear in the side column of the Facebook site. They include a headline with a copy, an image, and a click-through to a Facebook page or an outside website. They are one of the most effective ways to grow revenue, because they have the ability to increase your page’s “likes.” The higher “likes” you have, the more user interaction you get that result to forming relationship that may end up turning into future sales.
One downside with using this tactic is that it would cost you. You have to pay Facebook $0.50 to $2.00 every time someone clicks your advertisements. But, aside from promotion, you also get a lot of other benefits from Facebook Ads, including:
- Ad testing, in which multiple ad versions can be run simultaneously to compare ad designs and setup.
- Built-in ad performance measurement tools
- Demographic targeting by Facebook user data on age, location, education, and interest
- The ability to set ad budgets
Run a contest
Hosting a contest is another Facebook marketing tactic that can help increase your revenue. This is because a contest has the ability to entice your audience and keep them engage. It can also boosts your businesses’ following and brand awareness.
However, you should be aware that a contest cannot be hosted through Facebook. This means you are not allowed to treat likes and comments as entries. You must use a third-party app for creating a Facebook contest, then direct users to the app from your Facebook page. You can use tools like Shortstack and Pagemodo to host your contest.
Make user-generated contents
User-generated content, or user-created content, is defined as any type of content that has been created by unpaid contributors or fans of the product or service. It can refer to pictures, videos, articles, and anything made by a user to promote a particular product. It is used in plenty of businesses nowadays, because word-of-mouth recommendations are still the best kind of promotion even in the digital age.
This type of product promotion helps in increasing business revenue, because 92% percent of consumers are more likely to trust a recommendation from another consumer over branded content. This means if a satisfied costumer posts a story on Facebook about how your product changed their life, people who see the post will be more encourage to buy it, than if they saw just an advertisement.
You can make user-generated contents by asking your customers to write a review of your product or service and posting them on your Facebook page or business website. You can also ask them to tag you if they post a photo of them using your product. Share their post to page to get the attention of more potential buyers.
Standing out online can be very difficult, especially when you are surrounded by other businesses competition. The key to solving this problem is utilizing social influence in your Facebook marketing strategy.
People trust businesses and personalities that are endorsed by satisfied costumers. This makes it is important for you to showcase positive reviews and testimonials in your Facebook page. You can do this by asking customers to share in your page the experience they‘ve had with your business. You can also share screenshots of positive reviews from Yelp, Google+, and other social media sites. This way, when potential customers see your page, they will be impressed and consider purchasing your product or getting your service more.
Join Facebook groups
Facebook groups can help you reach a wider audience and gain opportunities to improve awareness of your business. Join groups that are made up of people who match your target buyers. Be active in the group, so that your business would be the first in the mind of the members when they need services and products similar to the ones you offer. Look for people asking questions related to your field and answer them clearly to demonstrate your knowledge and specialized skills. You should also share blog posts and articles that mention your product or services.
Here are some more things you can do in Facebook groups:
- Build a community
- Showcase your expertise
- List and sell products
- Network and connect to people
- Offer excellent customer service
Use Facebook Promoted Posts
Promoted Post is a Facebook feature that lets Facebook page owners pay a flat rate in order to have individual post reach a certain number of users. It boosts a post to ensure that a business’ fans and their friends see it in their newsfeeds. Its minimum cost is $1 per day. It is a simple and cost-efficient way to consistently reach a greater percentage of audience.
Using this Facebook feature is a great way to keep people updated on what your business is up to. You can use it to spread awareness about meaningful updates about your business and special discounts, to keep your customers informed. You can also utilize it to promote your products or services by sharing short and fun-to-red copies with eye-catching images. One thing you should keep in mind however is that you should not boost multiple posts at the same time to avoid going against your other ads.
Make the most of your Facebook Page
A Facebook page is a great marketing tool for businesses, because it is both free and easy to use. It allows companies and personalities to show their potential customers and clients their personality and character. It also showcases their identity, not just through their product and service listing, but also through everything they post.
Your Facebook business page is the perfect space to develop your brand identity and show your human side. There, you can let loose a bit and show off your qualities. Just remember to consider your target audience whenever you post. Keep in mind to share only links, images, and videos that is related to your product and appeals to your target audience, to keep them engage and interested about what you are offering.
Organize an event
Where you are having a pop-up store at a bazaar or having a big sale at your retail shop, Facebook Events is a great way to notify your followers and create some buzz for your business. Even if people can’t attend in person, they will see that your business is active in organizing events.
You can create an event your Facebook page by first going to the “Events” tab and selecting the “Create Event” option. Then filling in the details and adding a interesting photo related to the event.
Here are a few tips on how to maximize the Facebook Events feature:
- Add a map or clear directions to make it easy for people to find their event.
- Invite more than 500 people.
- Share and promote your event like an ad.
Use your business’ Facebook page to keep your potential customers excited when you are releasing a new product or offering a new service. Build anticipation by posting teasers and advertisements weeks before your launch date. You can also start a countdown and post about special deals you could give to the first few who will avail your product. This is so potential customers would be hyped up to when it is finally available.
Encourage foot tracking
If you own a physical store, you can make use of Facebook marketing to earn more revenues by encouraging potential customers to visit you. You can do this by posting compelling messages and making offers people can’t refuse. Advertise in-store events or promos in your Facebook business page to make people interested about visiting your shop. You can also create polls and contests on Facebook that is centered on popular products in your shop.
Here are a few ideas for you to get more foot traffic:
- Organize a contest that requires participants to post on Facebook a photo of them posing in a feature wall in your shop. The most creative picture wins.
- Offer 10% off discount for everyone who avails your service on a weekday. Create buzz about this promo through Facebook.
Ask celebrities and influencers to promote your product
Social influence is a powerful marketing tool, especially in this day and age. Consumers them to have more trust in a product or service provider if it is popular or endorsed by someone famous. So, if you want to have more revenue, you need to spend money to get celebrities and influencers to promote your business in their Facebook and social media accounts. This is so that when people see their idols support your brand they will also be encourage to support it too.
Connect with customers
Use your Facebook business page to keep in touch with your loyal customers and meet potential ones. Make them feel heard and seen by using the @ feature. Tag people and other pages on relevant posts to make them feel an important part of your business. Also show them your gratitude and enthusiasm by commenting to their posts and replying to their comments. This would build a fruitful relationship and loyalty, between your business and customers, and turn one-time buyers to repeat customers.
Use Facebook as one of your customer support hubs
Most business nowadays uses Facebook Messenger as their customer support hub. It serves a valuable social customer care tool, because it is fast and efficient. It also allows businesses to respond to queries quickly and promptly. You can easily use this avenue to engage with customers and prospects. Just remember to reply to messages as soon as you can to keep potential customers interested and avoid losing sale.
You can consider using Facebook chatbots to improve your customer care efficiency. It lets you automatically provide consumers with responses to basic questions like “What is your address?” or “What is your return policy?” This would free up your customer service department to more serious customer concerns and issues, or help you reduce labor cost associated with customer care.
Engage with the community
Show your fans and customers that you care about your community by aligning your business with historical events, famous people, and iconic landmarks in your community. Share content from local organizations and businesses that is related to your business. You can also run deals and specials on holidays in your community. This would capture the interest of your audience and make them feel more connected with you and your business.
Facebook has become one of the most effect channels to advertise online. This is because of its many positive qualities. It is inexpensive and it gives you a convenient way to reach out to your target buyer. It also gives the freedom to be creative in convincing people to buy your product.
Increasing your business revenue using Facebook requires hard work and effort. But, if you use the Facebook marketing tactic mentioned above, you will surely see positive results.